Sony Announces Pricing and Availability for its 2017 Premium 4K HDR Ultra HD TVs

Sony XBR930E


Sony’s XBR 2017 TV Lineup

Sony Electronics recently released info for its new premium XBR 4K HDR UHD TVs for 2017. This lineup will consists of the XBR-X800E, XBR-X850E, XBR-X900E and the XBR-X930E/XBR-X940E series. All models available now.

All models will support HDR (High Dynamic Range) which provides enhanced 4K images by improving contrast of the brighter and darker areas of the picture for a more dynamic and realistic image, in addition to creating richer and  more vibrant colors.

The XBR-X930E and XBR-X940E series includes Sony’s 4K HDR Processor X1 Extreme advanced image engine to improve color accuracy, contrast and clarity, and supports the HDR10, Dolby Vision and HLG formats for viewing HDR content. Sony states Dolby Vision and HLG will be added via a firmware update by the end of the year.

Sony does not mention in its latest press info if the other models will be capable of processing the HLG and Dolby Vision HDR formats; I will assume not, since they have the 4K HDR Processor X1 – not the “Extreme” edition. I will update this article as more info becomes available.

The X940E use full-array boosting LED backlighting with local dimming. The 930E contains Slim Backlight Drive+ technology, and uses edge-lit LEDs with local dimming for backlighting. The 900E uses direct-lit LED backlighting with full-array local dimming, claims Sony, while the 850E and 800E use edge-lit LEDs for panel backlighting.

TRILUMINOS Display color technology is featured on each model and provides enhanced color reproduction.

All models will include Google’s Android smart TV platform. These new models will also feature Google Assistant Built-In – which allows users to quickly access entertainment, get answers and control devices around their home. It’s also easy to find the latest movies, check the score of the big game or dim the lights.

Sony XBR850E


The following info provided by Sony:

The XBR-X930E/XBR-X940E Series

The XBR-X930E series delivers superior brightness and exceptional contrast with the new Slim Backlight Drive+, an improved grid-array backlighting system which boosts brightness and deepens black levels for better contrast. X-tended Dynamic Range PRO x10 provides 10 times the contrast range compared to a conventional LED TV. The X940E features a precision full-array boosting and dimming backlight system which allows for precise contrast and incredible brightness. By combining X-tended Dynamic Range Pro 10X with TRILUMINOS Display, the X930E/X940E can generate a massive amount of color volume.


The XBR-900E Series

The XBR-X900E series delivers the dramatic contrast, color and detail of 4K HDR taking even non-HDR content to the next level with the powerful new 4K HDR Processor X1. The XBR-X900E series has full-array local dimming and boosting backlighting system and five times the contrast range of a conventional LED with X-tended Dynamic Range  PRO 5x. The TRILUMINOS Display and 4K HDR Super Bit Mapping produce smooth and vibrant colors. Motionflow  XR technology produces lifelike motion while 4K X-Reality PRO provides lifelike detail and clarity. Android  TV with Google Home compatibility gives you a genius TV.


The XBR-800E/XBR-X850E Series

The XBR-800E/XBR-X850E Series delivers great contrast, color and detail. The X850, equipped with the powerful new 4K HDR Processor X1, takes even non-HDR content to near HDR quality. The TRILUMINOS Display produces smooth and vibrant colors and Motionflow  XR technology produces lifelike motion while 4K X-Reality PRO provides detail and clarity. Also includes Android TV with Google Home compatibility.


4K HDR Ultra HD TV Models and Prices








All image credit Sony
Source: Sony Electronics

Check out these reviews of Sony’s XBR850E, XBR900E and XBR930E.


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