What’s New in 2024
They’re finally here. Sony’s new 2024 TV lineup features the Bravia series. These models consist of the Bravia 9, Bravia 8, Bravia 7 and Bravia 3. There are a few carryover models from last year. More on that later.
Starting with screen sizes, the Bravia 9 is available in 65” ($3,299.99), 75” ($3,999.99), and 85” ($5,499.99) models. The Bravia 8 is available in 55” ($1,999.99), 65” ($2,799.99) and 77” ($3,899.99) models. The Bravia 7 is available in 55” ($1,899.99), 65”, ($2,299.99), 75” ($2.799.99), and 85” ($3,499.99) models. And finally, the Bravia 3 is available in 43” ($599.99), 50” ($699.99), 55” ($849.99), 65” ($999.99), 75” ($1,299.99) and 85” ($1,799.99) screen sizes.
Update: Click on the highlighted links above to see the current lower pricing at Amazon.
In this year’s new lineup, two of the displays use mini-LEDs, the flagship Bravia 9 and mid-tier Bravia 7. The Bravia 3 is Sony’s entry-level 4K TV in 2024 and uses standard LEDs. The Bravia 3 does not have local dimming.
The Bravia 8 is the only new OLED model for 2024 and replaces the A80L, except for the 83” A80L, which is carrying over from 2023. The Bravia 8 uses a WOLED panel (not QD-OLED).
Sony claims the Bravia 8 will deliver a 10% increase in peak brightness compared to the A80L, but general image quality will be about the same. Sony also claims design tweaks as the main upgrade for the Bravia 8 over its predecessor. The company says the Bravia 8 is 31% thinner than its 2023 predecessor, and its bezel is 29% slimmer. It also has an updated four-way stand.
As mentioned earlier, the Bravia 9 is the top model in Sony’s 2024 lineup whereas in the past few years, it’s been an OLED model that has held the top spot in Sony’s TV lineup. And speaking of OLED models, last year’s flagship TV from Sony was the A95L OLED TV. It remains to be seen if the Bravia 9 will rival the picture quality of the A95L. The good news is that the A95L is carrying over to 2024. The A95L was considered the best TV of 2023 by many reviewers and enthusiasts alike.
So, what does the Bravia 9 have to offer? The Bravia 9 offers Sony’s most advanced Mini LED backlight system yet using XR Backlight Master Drive technology. Sony claims the Bravia 9 is their brightest TV ever and has up to 325% more dimming zones than last year’s X95L mini-LED TV.
Sony also claims to have developed the smallest LED controllers (22-bit mini-LED driver) on the market, allowing for finer local dimming control. This, in turn, reduces blooming around small objects, as the TV can dim more tightly around small areas of the screen, and it improves brightness gradation, so you’ll see more of a brightness difference in fine details.
The Bravia 9 video processing is handled by Sony’s enhanced XR Processor which intelligently enhances every scene in real-time boosting color, contrast, and clarity. This processor handles 4K X-Reality PRO, XR Clear Image, XR Triluminos PRO, and XR Motion Clarity (120Hz native refresh rate). The Bravia 9 also features Sony’s X-Wide Angle” for consistent viewing angles and “X-Anti Reflection” to help eliminate screen glare. The Bravia 9 also adds a pair of upward-firing beam tweeters to its acoustic multi-audio system for more immersive surround sound.
In addition, the Bravia 9 ships with a premium four-way stand – two low-profile positions for wide or narrow furniture, or two raised positions to accommodate a soundbar.
The Bravia 9 replaces last year’s X95L.
Moving on to the Sony Bravia 7. The BRAVIA 7 uses mini-LEDs for backlighting with local dimming and has a QLED panel, yet it isn’t as bright as the flagship Bravia 9 mini-LED model. It will offer high contrast and is said to have similar performance to last year’s X95L which was Sony’s flagship LED TV last year. The Bravia 7 uses the XR Processor to power Sony’s XR Backlight Master Drive, 4K X-Reality PRO, XR Clear Image, XR Triluminos PRO, and XR Motion Clarity (120 Hz native refresh rate). This series also uses Sony’s four-way stand. The Bravia 7 replaces the 2023 Sony X93L.
Next, the Bravia 3 is the entry-level model in Sony’s 4K LED TV Bravia lineup. This model uses Direct LED backlighting but without local dimming. The Bravia 3 will use Sony’s X1 processor, driving 4K X-Reality Pro, Triluminos Pro, and Motionflow XR 240 (60 Hz native refresh rate) processing systems.
As mentioned earlier, the carryover models from last year are the A95L (OLED), A80L (OLED) 83″ only, and the X90L (LED).
Sony 2024 Bravia 4K TV Models:
Sony Bravia 9 Mini-LED QLED 4K HDR Google TV
Bravia 9
Feature highlights:
- Mini LED backlight powered by XR Backlight Master Drive for precise brightness control (local dimming)
- Native refresh rate: 120Hz
- XR Motion Clarity blur reduction
- High Dynamic Range (HDR10, Dolby Vision, HLG) extends picture contrast and brightness when viewing HDR content
- X-Wide Angle technology maintains accurate color and contrast when viewing from the sides
- X-Anti Reflection technology ensures a clearer screen with reduced glare and light reflection
- XR TRILUMINOS Pro display technology for a wider, more natural color palette
- XR Processor uses powerful real-time processing based on a human perspective for a true-to-life picture
- XR Contrast Booster 30 balances light output across the screen for incredible brightness and contrast
- XR Clear Image upscales lower-res content to re-create lost texture and detail
- IMAX Enhanced certification for improved performance with IMAX Enhanced 4K/HDR content
- Studio calibrated modes for Netflix, Prime Video (with future firmware update), and SONY PICTURES CORE
Smart TV features:
- Google TV interface lets you browse live TV, movies, and TV shows from across many streaming services all in one place
- Includes access to exclusive content on SONY PICTURES CORE
- Remote has built-in Google Assistant — control basic TV functions and compatible smart home gear, search TV’s streaming services, set timers, and more
- Use wake word to access Google Assistant hands-free
- Wi-Fi 6 (802.11ax) provides fast, reliable wireless streaming
- Apple AirPlay 2 and Chromecast built-in for wireless streaming from compatible devices
Gaming features:
- 4K at 120Hz for smooth, stable graphics
- Variable Refresh Rate (VRR) reduces stutter and frame tearing for smoother gameplay
- Auto Low Latency Mode (ALLM) for reduced input lag
- Auto HDR Tone Mapping for PS5
- Game Menu offers easy access to settings including screen size, black equalizer, and motion blur
Sound:
- 2.2-channel system (75 watts)
- Acoustic Multi-Audio+ system includes up-firing beam tweeters in the TV’s frame for an elevated soundstage that follows the action
- Acoustic Center Sync synchronizes TV speakers with compatible Sony sound bars for fuller, more immersive sound
- Voice Zoom 3 makes dialogue easier to understand
- Supports Dolby Atmos, DTS:X, and 3D Surround Upscaling
Connections:
- 4 HDMI inputs (two 2.0b, two 2.1)
- HDMI 3 and HDMI 4 inputs support 4K/120Hz and Variable Refresh Rate (VRR)
- Supports enhanced Audio Return Channel (eARC)
- RF input for antenna/cable signals
- Toslink optical digital audio output
- Ethernet port for the fastest, most secure internet connection
- 2 USB inputs for connecting a thumb drive or other device
Sony Bravia 8 OLED 4K HDR Google TV
Bravia 8
Feature highlights:
- Self-illuminating OLED display panel produces infinite contrast, vibrant color, and absolute black
- OLED’s pixel-level dimming enables each of the panel’s pixels to brighten, dim, or power off completely, displaying exceptional picture detail, contrast, and depth
- XR Processor uses powerful real-time processing based on a human perspective for a true-to-life picture
- XR Clear Image upscales lower-res content to re-create lost texture and detail
- IMAX Enhanced certification for improved performance with IMAX Enhanced 4K/HDR content
- XR Triluminos Pro display technology for a wider, more natural color palette
- Studio calibrated modes for Netflix, Prime Video (with future firmware update), and SONY PICTURES CORE
- 120Hz refresh rate with XR OLED Motion for sharp, smooth motion even during fast action content
Smart TV features:
- Google TV interface lets you browse live TV, movies, and TV shows from across many streaming services all in one place
- Apple AirPlay 2 and Chromecast built-in for wireless streaming from compatible devices
- Remote has built-in Google Assistant — control basic TV functions and compatible smart home gear, search TV’s streaming services, set timers, and more
- Use wake word to access Google Assistant hands-free
- Wi-Fi 6 (802.11ax) provides fast, reliable wireless streaming
- Includes access to exclusive content on SONY PICTURES CORE
Gaming features:
- 4K at 120Hz for smooth, stable graphics
- Variable Refresh Rate (VRR) reduces stutter and frame tearing for smoother gameplay
- Auto Low Latency Mode (ALLM) for reduced input lag
- Auto HDR Tone Mapping for PS5
- Game Menu offers easy access to settings including screen size, black equalizer, and motion blur
Sound:
- Acoustic Surface Audio+ makes the entire screen a speaker
- Built-in 2.1-channel speaker system (66 watts total power)
- Acoustic Center Sync synchronizes TV speakers with compatible Sony soundbars for fuller, more immersive sound
Connections:
- 4 HDMI inputs (two 2.0b, two 2.1)
- Supports Auto Low Latency Mode (ALLM)
- HDMI 3 and HDMI 4 inputs support 4K/120Hz and Variable Refresh Rate (VRR)
- Supports enhanced Audio Return Channel (eARC)
- RF input for antenna/cable signals
- Toslink optical digital audio output
- Ethernet port for the fastest, most secure internet connection
- 2 USB inputs for connecting a thumb drive or hard drive
Sony Bravia 7 Mini-LED QLED 4K HDR Google TV
Bravia 7
Feature highlights:
- Mini LED backlight with local dimming powered by XR Backlight Master Drive for precise brightness control
- Native refresh rate: 120Hz
- XR Motion Clarity blur reduction
- High Dynamic Range (HDR10, Dolby Vision, HLG) extends picture contrast and brightness when viewing HDR content
- XR TRILUMINOS Pro display technology for a wider, more natural color palette
- XR Processor uses powerful real-time processing based on a human perspective for a true-to-life picture
- XR Contrast Booster 20 balances light output across the screen for great brightness and contrast
- XR Clear Image upscales lower-res content to re-create lost texture and detail
- IMAX Enhanced certification for improved performance with IMAX Enhanced 4K/HDR content
- Studio calibrated modes for Netflix, Prime Video (with future firmware update), and SONY PICTURES CORE
Smart TV features:
- Google TV interface lets you browse live TV, movies, and TV shows from across many streaming services all in one place
- Includes access to exclusive content on SONY PICTURES CORE
- Remote has built-in Google Assistant — control basic TV functions and compatible smart home gear, search TV’s streaming services, set timers, and more
- Use wake word to access Google Assistant hands-free
- Wi-Fi 6 (802.11ax) provides fast, reliable wireless streaming
- Apple AirPlay 2 and Chromecast built-in for wireless streaming from compatible devices
Sound:
- 2-channel system (50 watts)
- Acoustic Multi-Audio system uses sound-positioning tweeters at the back of the TV so the sound follows the action
- Acoustic Center Sync synchronizes TV speakers with compatible Sony sound bars for fuller, more immersive sound
- Voice Zoom 3 makes dialogue easier to understand
- Supports Dolby Atmos and DTS:X
Connections:
- 4 HDMI inputs (two 2.0b, two 2.1)
- Supports Auto Low Latency Mode (ALLM)
- HDMI 3 and HDMI 4 inputs support 4K/120Hz and Variable Refresh Rate (VRR)
- Supports enhanced Audio Return Channel (eARC)
- RF input for antenna/cable signals
- Toslink optical digital audio output
- Ethernet port for the fastest, most secure internet connection
- 2 USB inputs for connecting a thumb drive or other device
Sony Bravia 3 LED 4K HDR Google TV
Bravia 3
Feature Highlights:
- 4K HDR Processor X1 intelligently enhances every scene in real-time boosting color, contrast, and clarity.
- With Triluminos Pro, you’ll see over a billion accurate colors for lifelike picture quality that is vivid and bright.
- Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant, simply use your voice to search and ask questions.
- Get access to all your favorite streaming apps, including Netflix, Prime Video, Disney+, YouTube, the Apple TV app, Crunchyroll, and many more.
- Easily stream to your TV with support for AirPlay 2 and Chromecast built-in.
- Get movies included with the SONY PICTURES CORE app (formerly BRAVIA CORE).
- Get a truly cinematic viewing experience with support for HDR, Dolby Vision, and Dolby Atmos.
- Bring back lost detail and see your content upscaled to near 4K resolution with 4K X-Reality PRO.
- See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR technology.
- Our innovative X-Balanced Speaker, and support for Dolby Atmos, provides clear natural sound for all your favorite content.
- Pair BRAVIA TV with compatible Sony soundbars for the ultimate cinema-like experience at home.
- Take your PS5 gaming to the next level with exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode – that optimize picture quality for gaming and streaming.
- Game Menu puts all your gaming picture settings and exclusive assist features in one place.
- Minimal Flush Surface bezel and slim, sleek stand lets you focus on the big picture.
The Bravia 9, and 8 will be available in June 2024. The Bravia 7 and Bravia 3 in April 2024. Check back regularly for updates.
Check out HDTVs and More’ YouTube video for Sony’s 2024 Bravia 4K TV lineup here.
You may also like these reviews:
Sony Bravia 7 Review
Sony Bravia 3 Review
Image credit Sony