When is the Best Time to Buy a TV?
1 in 4 will buy new TVs this year as 4K Ultra HD TVs and streaming TV programming are trending to become the norm in American households
According to recent study conducted in January 2016 by *TNS on behalf of FatWallet.com, reveals when consumers plan to make their TV purchases. The survey states that 26% of Americans plan to buy a new TV this year. Of those, 25% said that Super Bowl sales are the best time to buy a TV and when they are most likely to make their purchase. Next up for the best time to buy a TV according to the survey is Black Friday, with 18% of respondents planning to make their purchase then.
The survey also revealed that 46% of respondents plan on purchasing their first 4K TV in 2016. And when asked how they are most likely to watch TV programming, 64% said cable (or satellite), 29% said streaming media, 4% said antenna and 3% said DVD/Blu-ray.
When asked which way are you most likely to make a new TV purchase? 75% of participants said in-store, while 25% said online or via mobile devices.
The categories that are most important when buying? 46% said price, 36% said features and 18% said brand.
Infographic below reveals more TV Buyer survey results:
*The national survey conducted online by TNS on behalf of FatWallet.com in January 2016 was fielded among 1,000 adults ages 18 or older.