Sony XBR75X940D 4K HDR Ultra HD TV Review [Update]

Sony XBR75X940E

*Update: This excellent performing TV is still in production as a 2017 model (XBR75X940E) that included some feature updates:

  • New processor – 4K HDR X1 Extreme and HDR remaster
  • X-tended Dynamic Range Pro 10x
  • HDR with Dynamic Contrast Enhancer
  • Google Assistant – Alexa voice control

There has also been a major price drop, and now this 75″ TV can be had for $2,499.90. The original price was $4,499.99.

Update: The 940E is no longer available.

75″ X940D & X940E 120Hz Smart LED TV

I hadn’t planned on doing a review of the Sony XBR75X940D anytime soon; but after recently getting the opportunity for some hands-on time with this display, I felt compelled to share with you what I experienced… first, I’ll get right to the point and simply state that I was blown away by its jaw-dropping picture quality!

Over the past few years, I have seen and reviewed a large number of TVs that have had excellent picture quality. But after viewing the XBR940D, I will adamantly say this TV ranks as the second-best in overall picture quality I have experienced to date, especially when you take into account its stellar HDR performance. The only other TV I have seen and experienced with better picture quality, in my opinion, is LG’s awesome OLED65E6P 4K HDR TV.


The 940D features Sony’s new Slim Backlight Drive technology. Unlike Sony’s XBR930D which uses an edge-lit LED backlight illumination design with local dimming capability, the XBR940D uses a much better full-array LED backlighting design with local dimming. This precision grid array system delivers light where it is needed most on the screen, and precise localized LED dimming when needed, resulting in exceptional picture quality with better contrast, very deep black levels, color, and detail.

The Slim Backlight Drive technology allows Sony to place LEDs into very thin display panels (less than a 1/2″ deep at the thinnest point) on both the 940D and 930D models. I am somewhat amazed at how Sony has accomplished this design in such an ultra-thin panel and still gets the LEDs’ light output to properly illuminate the TV screen. It is even more mind-boggling when I think about how they achieved the 940D’s full-array LED backlighting scheme which places clusters or zones of LEDs directly behind its very thin screen.

Sony has managed to pull this off with very good results when evidenced by the 940D’s excellent backlight screen uniformity and picture quality. More on this later.

The massive 75″ screen is made of clear acrylic and contains a glossy finish.

Note: The 940D is only available in a 75″ screen size.

I like the look of Sony’s new stand concept for its 2016 XBR models which Sony calls a Silver Slate design. Its design is simple yet attractive and provides an elegant touch to the otherwise state-of-the-art display panel. The stand also incorporates a built-in recessed cable routing system to conceal all cables behind a rear cover.

Picture processing for the XBR940D is handled by Sony’s very powerful and excellent 4K X1 processing engine which incorporates the 4K X-Reality Pro Upscaler, in addition to TRILUMINOS Display and X-tended Dynamic Range PRO technologies.

Upscaling of non-native 4K content via the X- Reality Pro continues its tradition of excellence on this display and is the best I have currently experienced in the industry.

TRILUMINOS Display technology creates incredibly true, natural shades of colors that are rich and vibrant and brings you closer than ever to real-world colors.

X-tended Dynamic Range Pro extends the TV’s contrast range enabling brighter peak whites and deeper black levels. It also enhances the display’s HDR capability.

Remote Control – Sony has ditched the two remote combos found on the previous year’s premium XBR models and is minus the touchpad version. Now you get just a basic IR remote that contains the built-in mic. The remote also has a new dedicated Google Play button that is adjacent to the Netflix button. The remote is not backlit.

X930D Remote

Other features include:

  • Google Android smart TV platform with Google Cast
  • HDR or High Dynamic Range provides increased contrast with a greater range of peak brightness (highlights) and black levels, in addition to better picture detail and more vibrant colors.
  • 10-bit panel displays more colors with finer steps of gradation for greater color reproduction with HDR sources
  • Full-array LED backlight with local dimming for exceptional picture contrast and black levels
  • HEVC/VP9 decoding for watching streamed 4K video sources like Netflix, Amazon Instant Video, and YouTube
  • DIRECTV 4K Ready – DIRECTV subscribers with the Genie Whole-Home HD DVR can enjoy 4K service and full DVR features without an additional receiver
  • 3D capability – active 3D glasses sold separately
  • Motionflow XR 960 for blur reduction
  • PlayStation Now allows for PS3 game streaming
  • Netflix Recommended TV – This certification makes it easier for consumers to know which manufacturers HDTVs work best with its streaming video service
  • 802.11ac dual-band Wi-Fi and Wi-Fi Direct capability
  • Web browser
  • Four 7.5 watt built-in down-firing speakers


  • 4 HDMI 2.0a inputs (HDCP 2.2 compliant)
  • 1 Component video input
  • 1 Composite video input
  • 3 USB inputs (1 is USB3)
  • 1 Ethernet input
  • 1 RF input for antenna/cable/satellite
  • 1 Digital optical audio output
  • 1 Stereo minijack output
Sony XBR940D rear panel

XBR940D Rear Panel
Image credit Sony


Ah, performance – this is where the XBR940D truly shines! And as mentioned earlier, this TV delivers the best picture quality I’ve seen to date with the exception of LG’s OLED 65E6P 4K HDR TV, which in my opinion and experience, has the best picture quality of any TV I’ve currently seen, period.

Sony has done an excellent job in making its latest flagship model a class-leading performer with breathtaking picture quality. The resolution this TV reveals is simply amazing. Detail and clarity are first-rate, producing sharp and crisp images with exceptional amounts of fine detail which were readily apparent in people, objects, and landscaping scenes displayed on the screen.

Image transparency was also great and provided generous amounts of image depth while portraying on-screen images with a very three-dimensional appearance.

Color reproduction was something special to experience, delivering stunning tones and shades of hues that were richly vivid with plenty of dynamic punch, all without appearing oversaturated. In addition, the naturalness and accuracy of colors made images appear very realistic.

The contrast range on the 940D was outstanding, thanks in part to Sony’s X-tended Dynamic Range Pro technology which extends the TV’s contrast range enabling brighter peak whites and deeper black levels.

The black level performance on this TV doesn’t get any better where LED TVs are concerned; blacks levels were rich, deep-dark and inky in nature, which made nighttime scenes from the Dark Night Rises (Blu-ray disc) look sensational.

The last time I witnessed black levels this deep on a LED display that I reviewed was with Sony’s excellent and now discontinued XBR65X950B.

Peak white output was also very good on the 940D, and was readily apparent when viewing a black screen overlaid with white text – the whites were very bright and dynamic without any noticeable blooming or halo effects.

HDR content viewed on this TV was about the best that it can currently be… and was simply jaw-dropping. HDR content vastly improved the overall picture quality when compared to non-HDR images. A key area of picture enhancement came in the form of extended contrast range which was plainly visible with brighter image highlights and was most apparent during nighttime scenes.

Color reproduction was also improved with HDR content, rendering a much more vibrant and richer color palette.

In my recent review of Sony’s XBR65X930D, I go a lot more in-depth on what you can expect for a TV with good HDR performance. So instead of repeating those qualities here, I will refer you to that review to learn more. Click here.

For the record, I believe the XBR940D has better HDR performance when compared to the XBR930D, due to its full-array LED backlighting with local dimming design, which improves the black level and contrast performance.

1080p content – I viewed scenes from the movie The Dark Knight Rises on Blu-ray disc. If you’ve seen this movie, you know it contains a lot of dark (nighttime) scenes, and the 940D did an excellent job of portraying the subdued look of this film.

Black levels and contrast were very strong and were some of the very best I’ve seen to date. Black levels were consistently saturated with a very dark-inky shade of black. I was impressed.

The detail and clarity revealed in this film were also very good on this display, delivering a refined and textured appearance of the images on the screen, in addition to crystal clear transparency. Furthermore, I really appreciated the excellent image depth I experienced while watching scenes from this movie, which allowed me to see deep into the image while rendering an almost 3D-type effect.

Black screen uniformity was very good on this TV. I didn’t see any light bleed or flashlighting coming from any parts of the screen. I must say I was quite surprised with these results due to the fact that many of the LED TVs I have reviewed with very thin panel designs have exhibited some sort of light bleed and/or clouding issues.

As well as the XBR940D performed, all was not perfect… the problem I noticed was a slight darkening effect in all four corners of the TV’s screen. This uniformity issue was almost constantly visible with both light and dark picture images. I personally felt that this would not be a deal breaker for me since the dark shading was very subtle.

However, I know many of you would find this totally unacceptable on such an expensive flagship model, and I’m inclined to perfectly understand your concerns.

Side angle viewing on the 940D was decent for an LED TV. When viewed at a 45-degree angle, there was minor color saturation and contrast loss to a point I felt it wouldn’t be a problem for viewers sitting at this particular angle. After moving out to extreme angles, the effects on viewing were impacted more but was still not to the point of being too distracting.

Motion blur and judder was not an issue with this display. Even with Motionflow XR 960 turned off, the 940D did a very good job at keeping picture motion anomalies out of my viewing experience with fast-action sporting events such as soccer.

Update Note: There have been some reports on AVS Forum from consumers who have experienced smearing/trailing shadow issues during certain images of moving black objects against a white background.


The XBR940D is Sony’s best offering for 2016, and I was very impressed with its overall picture quality.

Its stellar image quality is at the top of its high-end class rating and is certainly one of the best TVs of 2016. It does have some direct competition from the likes of LG’s high-end OLED displays such as the 65E6P mentioned earlier, and Samsung’s KS9800. However, it does have enough strengths oh-hand to hold its own against the competition.

The 940D is as close to flawless as any premium high-end TV can possibly get; being marred only with some slight screen uniformity issues in the form of darkening in all four corners of the TV screen, and the typical LED side angle viewing contrast and color saturation loss.

Final thoughts – As mentioned above, this TV is still in production as a 2017 model. Its picture quality is still one of the best currently available, and I strongly suggest you put Sony’s excellent and now affordable XBR75X940E on your shortlist. You will not be disappointed. Highly recommended!

My Rating, Summary & Specs
  • Sony XBR75X940D


Retail Price: $4,999.99 – Now only $2,499.99 The 940D has been discontinued. It has been replaced with the 940E and is available from


  • Absolutely stunning picture quality – especially with HDR content
  • Full-array LED backlighting with local dimming
  • Excellent 4K upscaling of 1080p content to near 4K quality
  • Google Android smart TV platform with Google Cast


  • Slight screen uniformity issues
  • Minor loss of contrast and color saturation at wide viewing angles
  • 3D glasses not included


Screen size reviewed: 75″


  • With stand: (W x H x D) 65.83″ x 40.04″ x 12.87″
  • Without stand: (W x H x D) 65.8″ x 37.8″ x 2″


  • With stand: 80.69 lbs.
  • Without stand: 90.39 lbs.

Warranty: One year parts and labor

*Updated on 4/28/2019

Updated on 7/17/2022


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